Today, every organization should have an official blog

February 4th, 2009 § 2

Shel Holtz and Neville Hobson produce the great For Immediate Release podcast. If you have any kind of responsibility for communications in your organization, this twice weekly show should be required listening.  They cover a wide range of topics about internal and external communications and present the latest trends in technology and strategy. Each also independently hosts his own blog with Holtz’s at A Shel of My Former Self: Blogging at the Intersection of Communication and Technology and Hobson’s at NevilleHobson.com.

On January 28, 2009, Holtz had an interesting post titled The time has come: Blogging is a business requirement in which he makes a solid case for every corporation maintaining an official blog. He lists several reasons why he believes blogging is a business requirement today. » Read the rest of this entry «

Social Media is just getting started

February 4th, 2009 § 0

Since we just launched seaz media1 this week that’s good news! We borrowed the title of this post from Mitch Joel, the president of Twist Image, a digital marketing agency located in “beautiful” Montreal, Quebec, Canada who wrote on his very popular blog, Six Pixels of Separation, about a report issued by Pew Internet titled Adults and Social Network Websites.

As the mass number of adults increase online they are still just tinkering with it. They’re not sure if they want to integrate their professional lives or use this as a marketing/communications channel, so they’re testing it out by connecting to friends and family members to see how it goes. Yes, there are those who are knee-deep into this stuff from a business and professional perspective, but that is still a very new way or working with plenty of room to grow and newer opportunities to explore.

I couldn’t agree more. Just over the past month I have seen incredible growth in both Facebook friends and Twitter followers. Some are human beings who I actually know! Many have been hesitant until recently to join in the social network party for one reason or another. However, when these latecomers jump in, the “network” grows quickly and exponentially as do the opportunities to use it to connect and engage. » Read the rest of this entry «

  1. new social media unit of Sea-Fever Consulting LLC [↩]

The Launch

February 1st, 2009 § 4

In the maritime world there is nothing more exciting than the launch of new ship.1

There’s pride in the planning to get to that day, satisfaction in the accomplishment and work, nervousness in the act of launch but optimism and confidence about the future success of the venture.

That’s similar to how we feel about the launch of seaz media, the social media unit of Sea-Fever Consulting LLC.  We’ve been blogging, podcasting and Twittering for a number of years and beleive that our experience and expertise can help maritime organizations, nonprofits and small businesses who still consider social media uncharted waters.

Challenging economic times like those we face today make communication with stakeholders more important than ever. seaz media is committed to helping you chart a proper course for your organization using social media tools and a strategy tailored to your needs. » Read the rest of this entry «

  1. This video was originally sent to me by my high school shipmate Jamie Hutton who is an engineer for NOAA and responsible for large vessel construction projects. It’s a video of the launch of the NOAA state of the art “quiet” fisheries research vessel Pisces on December 19, 2007 in Pascagoula, MS. As of this posting, the video has been watched nearly 170,000 times on YouTube. [↩]

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